MUJI is a Japanese retail company founded in 1980. Its purpose is to create simple, low-cost, good quality products. MUJI brand’s design philosophy highlights minimalist style and focuses on sustainable production, creating high quality but affordable products.
The theme for this annual reportis Timeless Simplicity, it highlights MUJI’s minimalist approach to their product design where with fewer elements they create greater value for a customer. It’s reflected in the report with a minimalist layout and a neutral color palette sticking to MUJI’s most used colors.