For the Excel in Style brand identity, I developed a vibrant and confident visual system that reflects the artistry of hairstyling. The logo features a stylized “E” resembling a flowing strand of hair, paired with bold typography to convey both creativity and professionalism. I created a versatile color palette, logo variations, and supporting brand assets such as social media templates and mockups, ensuring consistency and adaptability across different platforms. development of the logo, color palette, typography, and supporting brand materials.